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Who needs a business coach? ✨

  • Writer: Dawn Patterson
    Dawn Patterson
  • Jul 9
  • 2 min read

After receiving yet another dm on instagram the other day asking me what type of business coaching was for I felt that I needed to expand on this more because so many people have asked me this question.


business coaching session in progress
Business strategy session in progress

There is no specific qualification criteria that makes one business more or less qualified for coaching. The reality is that every business needs a strategy to be successful. Every business needs to be able to implement that strategy in order to be successful and in order to implement a strategy a business needs the two most important components of a business - the right people and a business model that makes money. Every working person in the world is part of a business strategy - either you are one of the people driving it forward or you are responsible for generating the money that a business needs in order to successful. Or, potentially, both.


I find then, that a coach can offer the most value when someone is facing complexities in the area of people strategy or business strategy - in other words people problems or money problems. Just like in sports, we see that when things are going according to plan and a team is winning they keep things the same however, we have all seen the fast and immediate firing of a sports coach when a team or athlete stops performing. This is because sports people know what business leaders don't, that who you have in your corner matters. In the same way, when facing a key people or business strategy issue, when facing something that has the potential to change and mould an organisation or a leader, that is when the moment has come to reach out to a coach.


If you want to:

  • move from overwhelm to clarity

  • dream of being able to make faster decisions

  • rather than waiting for instructions, you want to find yourself being asked by others for your direction AND you are able to clearly give it



coffee and coaching session with dawn
coffee and coaching with Dawn

then a coach can help you. The clients I have worked with have reported how much the support enabled them to move at a faster pace at work. One client in particular, stated that in our ten sessions together we achieved what would have typically taken her a year.


So, coaching is for everyone who works but it is especially for those who want to achieve more and find a way to grow and contribute in a deeper way, ultimately creating more value and being able to realise the rewards of the value that they have created.

 
 
 

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